Session 1: Introduction to AI Translation

As AI becomes a boardroom buzzword, many teams are feeling growing pressure from leadership to "leverage AI for efficiency." But what does that actually mean in practice—especially when it comes to translation?

In this session, Smartling CEO Bryan Murphy and Sr. Director of AI Solutions Alex Yanishevsky will demystify AI in the context of translation. You’ll get practical insight into where AI is delivering real value, where it still falls short, and how to approach implementation without introducing risk or wasting resources.

Whether you’re just beginning to explore AI, already testing it but unsure of the results, or tasked with building an AI strategy from the top down—this webinar is designed to give you clarity, confidence, and direction.

What we’ll cover:

• Where AI can be applied throughout the translation workflow
• Benefits and limitations of using AI in translation
• How advanced AI really is today—and where traditional methods like machine translation (MT) still perform better
• How to test and adopt AI in your translation program without compromising quality or introducing risk